SHE LEADS – RosAnna Salcido

Job Title

Media Consultant II, Cox Enterprises

What would you tell your younger self?

To take a deep breathe. Slow down. Believe you can achieve anything you put the work into…Everyday Counts!

What was your major in college and how did you get to the position you are in today?

I majored in Communications emphasizes in Radio & Broadcast. Minor in Spanish.   After 20+ years of Media experience from operations to management.

What was your inspiration and what helped you become successful? How do you define success?

My inspiration has always been my familia. They provide  a loving support system and believe in me by always encouraging me to follow my dreams. Success to me means giving your all even when you do not feel like doing so. Digging deep within and showing up no matter what. Keeping an open mind to learn something new everyday. Stay positive and humble. Sharing my fears and failures so that someone may learn from the challenges I experienced.

How do you balance your work and personal life? Often times one has more importance, and we’re curious to know how you’ve handled the balance.

I struggled with this for a major part of my life. Striving for perfection, I made work my priority. I neglected my personal health for too long. Recently I took an inventory of myself, Pro’s and Con’s and put a plan in place to change what I needed in life to be healthy. I identified the essentials of what a balanced life meant for me and working on it one day at a time.

What is your favorite quote?

The Future is as Bright as the Promises of God. William Carey

What is your favorite hobby?

I enjoy cooking and baking new recipes. Adding my twist to classic dishes by using healthy alternatives.

What advice do you want to give the next generation of women leaders?

Always surround yourself with a circle of positive, encouraging women for support and in return be their support.

What does leadership mean to you?

Leadership is being able to listen, communicate, encourage, take initiative and recognize the gifts of others.

What’s your advice on mentoring?

Get involved in your community and be the difference.

What’s your favorite ice cream?

I am lactose intolerant. I LOVE So Delicious Snickerdoodle cashew milk ice cream.

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